{"media":[{"type":"image","src":"demo\/work\/details\/Hellmanns1.jpg"},{"type":"image","src":"demo\/work\/details\/Hellmanns2.jpg"},{"type":"image","src":"demo\/work\/details\/Hellmanns3.jpg"}],"enableslider":1,"likes":16,"title":"Hellmanns: 12 Days of Christmas
Kinlde Fire Campaign<\/small>","description":"

This launch campaign for Kindle Fire in October 2012 had several challenges with it. The client had a clear brief to highlight how Hellmanns mayonnaise can be used for Christmas leftovers. They wanted to message the versatile nature of their product through easy to follow recipes. The challenge fell around their creative execution for Kindle Fire. I worked with the agency and my UK design team, to focus on the imagery of the food, full bleed, to let it speak for itself. The details of each recipe were outlined after the interaction. Each week would feature a new visual.<\/p>","url":"http:\/\/www.garybrosnan.com\/3618_hellmanns_clientreview2.pdf"}