{"media":[{"type":"image","src":"demo\/work\/details\/WD1.jpg"},{"type":"image","src":"demo\/work\/details\/WD2.jpg"},{"type":"image","src":"demo\/work\/details\/WD3.jpg"},{"type":"image","src":"demo\/work\/details\/WD4.jpg"}],"enableslider":1,"likes":10,"title":"Western Digital
Every Drive has a Purpose<\/small>","description":"

For this Social campaign for WD, they asked me to drive conversation around their four new Hard Drives; Red, Blue, Purple and Black. Each hard drive has its own USPs and so I felt the best way to bring these USPs to life was to personify the hard drives into Robots. Each with their own story, comic and video that WD can share with their audience and invite them to continue the story.<\/p>","url":"https:\/\/vimeo.com\/219266461"}